FUNNEL DIAGNOSTIC & REPORTING
Focus your resources on the biggest growth levers with full-funnel clarity
Understand and increase the impact of every marketing dollar with comprehensive metrics and reporting.
Clarity on which channels are generating revenue - and which aren’t
Calculation of pipeline needed to support deal targets
Baseline and ideal spend required to generate pipeline
Some of our clients
Level-up your marketing data expertise as part of a customized consulting engagement.
Outputs you’ll get
Your engagement will be customized to suit your business context and needs, but common outputs include the following:
CAC and payback analysis
- Number of closed-won deal and ACV
- LTV/CAC ratio
- CAC payback period
Closed-won source breakdowns
- Channel-level breakdown of deals and revenue generated
- Campaign-level breakdown of deals and revenue generated
- Trends in channel and campaign-level data over time
Conversion rate analysis
- Current conversion rates between each funnel stage
- Calculation of number of leads needed to close
each deal - Acceptable cost per MQL, SQL and closed-won deal
Recommendations to improve data and reporting
- Challenges and gaps in existing tracking
- Recommended new data infrastructure
- Updated pipeline targets needed to hit company-level revenue targets
Outcomes you can expect
Higher ROI on marketing spend
Lower CAC
Increased marketing-generated leads
