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FUNNEL DIAGNOSTIC & REPORTING

Focus your resources on the biggest growth levers with full-funnel clarity

Understand and increase the impact of every marketing dollar with comprehensive metrics and reporting.

Book a callWhy How To SaaS

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Clarity on which channels are generating revenue - and which aren’t

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Calculation of pipeline needed to support deal targets

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Baseline and ideal spend required to generate pipeline

Some of our clients

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Level-up your marketing data expertise as part of a customized consulting engagement.

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Outputs you’ll get

Your engagement will be customized to suit your business context and needs, but common outputs include the following:

CAC and payback analysis

  • Number of closed-won deal and ACV
  • LTV/CAC ratio
  • CAC payback period

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Closed-won source breakdowns

  • Channel-level breakdown of deals and revenue generated
  • Campaign-level breakdown of deals and revenue generated
  • Trends in channel and campaign-level data over time

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Conversion rate analysis

  • Current conversion rates between each funnel stage
  • Calculation of number of leads needed to close
    each deal
  • Acceptable cost per MQL, SQL and closed-won deal

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Recommendations to improve data and reporting

  • Challenges and gaps in existing tracking
  • Recommended new data infrastructure
  • Updated pipeline targets needed to hit company-level revenue targets

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Outcomes you can expect

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Higher ROI on marketing spend

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Lower CAC

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Increased marketing-generated leads

Learn how we can help your business scale with the right marketing data and reporting

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Other capabilities

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Budget & Forecasting

Maximize ROI with a data-backed marketing budget.

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Paid Media

Reliably generate revenue with a strategic approach
to paid media.

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