PAID MEDIA
Reliably generate revenue with a data-backed paid media strategy
Get an expert-built paid media strategy that supports
high-level business objectives.
Detailed audit of current paid media performance and impact on revenue
Identification of key opportunities across paid social, paid search and review sites
Recommendations for budget and resources needed to scale paid media
Some of our clients
Build your paid media strategy as part of a customized consulting engagement.
Outputs youā€™ll get
Your engagement will be customized to suit your business context and needs, but common outputs include the following:
Channel and campaign performance audit
- Engagement metrics, including cost per click and conversions
- Pipeline metrics by channel and campaign, including cost per MQL and payback period
- Trends in campaign performance across previous periods
Opportunity research
- Keyword research, including CPC and search volume
- Opportunity research for review sites, including relevant categories and cost per click
- Identification of opportunities in new paid media channels
Paid media budget
- Recommended spend for each channel and campaign, based on performance and opportunity
- Forecast to profitably scale paid media spend over coming quarters
- Predicted ROI on paid media spend
Paid media roadmap
- Prioritized list of paid media experiments and tasks
- Timeline of phases and projected launch dates
- Examples of effective campaigns and core messaging
Outcomes you can expect
Increased inbound leads
Higher lead to opportunity conversion rate
IncreasedĀ ROI on paid media spend
