Accelerate portfolio growthĀ with
AI-optimized marketing strategy
Keep pace with the marketĀ by strategically leveragingĀ AIĀ to prioritize revenueānot just hype.
Many portfolio companies struggle to adapt their GTM for an
AI-focused market
Leadership misalignment on goals and ownership
Lack of in-house AI marketing expertise
Team resistanceāfear of disruption or lack of training
These companies experience significant challenges
Decreased speed to revenue
With leaner teams and tighter budgets, AI can accelerate go-to-market cycles. Companies that don't leverage AI find it harder to hit revenue targets.
Resources wasted on ineffective AI deployment
Lack of data and strategy means companies get stuck on tactical deployment of AI that prioritizes hype over EBITDA impact.
Declining marketing efficiencies
Generative search is reshaping SEO and paid media. Traditional inbound playbooks are breaking down, and portcos need new levers to fill pipelines.
Lost market share to competitors who adaptĀ faster
Slower adoption of AI means missed opportunities, weaker customer engagement and shrinking market presence.
A strategic approach to AI can unlock EBITDA growth
We've helped leading companies achieve the following results through AI-optimized marketing strategy.
Accelerate
value creation
Competitive
edge
Clear
implementation
roadmap
Layer AI onto every stage of marketing with GTM strategy consulting
Our custom engagementsĀ help companies to:
- Accelerate marketing maturity
- Increase demand
- Deliver predictable revenue.
Adapt your Go-To-Market to succeed in an
AI-focused market.
Some of our clients
Annual Revenue: $45M+
- xx
Annual Revenue: $15M+
- Helped 5x AI mentions across ChatGPT, Gemini, etc
- Created strategy for enterprise ABM program
- Audited cause of large drop in organic traffic
- Surfaced bloated SEO contractor spend
Annual Revenue: $200M+
- xxx
Process
Audit &
Analysis
Deep dive into marketing data, channels, messaging and current AI use.
>>
Opportunity MappingĀ
Identify where AI can accelerate demand gen, content, SEO and ABM.
>>
Deliver Recommendations
Build scalable frameworks and prioritized roadmaps, directly tied to ROI.
>>
Resourcing
Support
(Optional)
Marketing leadership and help with resourcing.
Workstreams
Data Ops & Reporting
AI-enabled performance audit, campaign analysis and tracking recommendations.
Product Marketing
Analysis of competitors
and win/loss data, messaging recommendations and analysis.
Demand Gen
Assess paid media performance, optimize campaigns, direct spend and generate quick wins.
Content
Content inventory audit,
prioritized roadmap and opportunities to create content more efficiently with AI.
SEO & AEO
Audit performance, competitor
analysis and roadmaps optimized for LLMs.
Website
Site audit, mockups of key pages and optimizations for AI crawlers.
ABM
Identify whitespace, analyze customer data and plan campaigns, including AI
efficiencies.
Team
Optimize team structure, hiring
support and role efficiencies.
Budget & Financials
Forecast revenue, recommend budget allocation and headcount adjustments.