Expert Marketing Education Webinar for Your Portcos
Help your portcos drive predictable revenue with a marketing strategy that’s accountable to growth
Book a free live session led by Shiv Narayanan.
Trusted by Leading PE Firms
We've led sessions for top PE firms and their portfolio companies.
Why Book a Webinar
Whether you're supporting new acquisitions or underperforming portcos, the GTM engine is often the biggest lever for growth. This is a dedicated webinar for your portfolio so you can:
Make marketing a key growth lever that drives predictable revenue.
Align portcos with PE objectives and help them hit revenue targets.
Get a proven data-driven framework for PE-backed businesses.  Â
Lay the groundwork for a high-functioning demand gen engine.Â
Who Should Attend
If you're responsible for scaling the company and hitting revenue targets, this is for you.
PE Investors
Technology investors looking for value creation levers to grow their portfolio companies.
CEOs & Founders
Leaders of SaaS companies looking to achieve repeatable, predictable growth through marketing.
Marketing Leaders
CMOs, VPs and Directors of Marketing looking to level up on marketing strategy and data.
What's Covered
Alignment:Â Aligning marketing with your business fundamentals
Scaling Marketing: Figuring out your marketing’s contribution to pipeline and revenue and how to scale marketingÂ
GTM Strategy: Optimizing your GTM strategy to your company’s business model
Product Marketing:Â Building a strong product marketing foundation that drives revenue
Demand Gen:Â Optimizing demand gen by uncovering efficiencies and opportunitiesÂ
Content:Â Building a robust, prioritized content roadmap
Budget:Â Identifying the budget and core roles to successfully scale marketing
Session Leader
Shiv Narayanan
CEO & Founder, How To SaaSÂ
Shiv is the Founder and CEO of How To SaaS. As an advisor, consultant, and fractional CMO, Shiv has helped Private Equity investors and CEOs generate hundreds of millions of dollars in enterprise value with marketing and demand gen.
Prior to How To SaaS, Shiv was the CMO of Wild Apricot, which was acquired by Personify and Rubicon Technology Partners in October 2017 and eventually flipped to Pamlico Capital in August 2018.
Speaker & Thought Leader
Growth advisor to leading PE firms
Best-Selling Author
Podcast Host
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Make Marketing a Reliable Growth Engine for Your Portfolio
To speak with our team about booking a session, fill out the form below or email [email protected]