How to Adapt to AI Search and Drive More Inbound Traffic

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Most companies have been seeing declining inbound traffic in 2026. Disappointing paid media performance and declining SEO visibility are symptoms of a core shift in search due to the rise of AI: AI Overviews are pushing organic links further down the page, zero-click searches are rising and many buyers now research and shortlist solutions through AI platforms before they ever visit your website.

In this session, Shiv Narayanan, Founder and CEO of How To SaaS, breaks down what's changing in organic and paid search, from buyer journeys to ad placements to how AI decides which companies get mentioned.

Join us to get a roadmap for staying visible and competitive in the new search landscape.

You'll learn:

How AI has impacted search and advertising, and why it's driving the decline in inbound traffic
What signals AI platforms use to decide who gets cited, mentioned and recommended
How to build the kind of expertise that AI platforms recognize and trust
A proven process to optimize your marketing for AI search

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