Expanding to the US: How to Build a Go-to-Market Strategy for New Geographies

Get the recording and slides.

Expanding to the US comes with real upside and real risk. Get it right and you open up a large new revenue base. Get it wrong and you burn resources and dilute the brand you've built.

In this webinar, Shiv Narayanan, Founder & CEO of How To SaaS, will walk through a practical framework for evaluating and building a go-to-market strategy for a new market, and show you what it takes to execute a successful expansion.

You'll learn:

How to know if expanding into a new market is the right next step for your business
The core principles of good marketing that apply in any geography, and how to work through them systematically, in the right order
The framework for building a go-to-market strategy that sets your expansion up to succeed

C-level marketing expertise to drive top-line revenue growth & enterprise value

Marketing is often an untapped growth lever within SaaS companies. We help you leverage the full potential of marketing and shift it from a cost center into a revenue-accountable function that drives predictable pipeline.

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Trusted by leading SaaS companies and Private Equity investors.

“Once you get a sense for the way How To SaaS helps transform ineffective marketing organizations into effective ones, as a CEO, it makes sense to go back to the people and to teams you can trust to deliver.”

Mike Lipps
CEO at Intelerad

Who we work with

We work with SaaS businesses across a variety of industries, sizes, and funding styles including PE-backed, VC-funded, and bootstrapped. Typically we’re brought in by one of the below stakeholders.