Marketing with AI Agents:
How to Build a 10x Marketing Engine

Get the recording and slides.

AI isn't just changing how buyers research—it's changing how marketing gets done. The companies pulling ahead aren't just using AI tools. They're building agents: systems that run repeatable marketing work at scale, automatically, with minimal human input.

In this webinar, Shiv Narayanan, Founder & CEO of How To SaaS and author of AI Marketing Blueprint, will walk through a practical framework for transitioning your marketing function from AI-assisted to agent-operated—and show you which plays to run first.

You'll learn:

How the shift from AI-assisted to agent-operated marketing changes your team's output and capacity
The 10/80/10 rule: what AI should own, and what only humans can do
How to build skill files that turn your best processes into repeatable agents
The highest-value marketing agents to deploy across key function areas

C-level marketing expertise to drive top-line revenue growth & enterprise value

Marketing is often an untapped growth lever within SaaS companies. We help you leverage the full potential of marketing and shift it from a cost center into a revenue-accountable function that drives predictable pipeline.

Some of our clients

Trusted by leading SaaS companies and Private Equity investors.

“Once you get a sense for the way How To SaaS helps transform ineffective marketing organizations into effective ones, as a CEO, it makes sense to go back to the people and to teams you can trust to deliver.”

Mike Lipps
CEO at Intelerad

Who we work with

We work with SaaS businesses across a variety of industries, sizes, and funding styles including PE-backed, VC-funded, and bootstrapped. Typically we’re brought in by one of the below stakeholders.