Scaling Smarter, Faster: Marketing in a World with AI

Get the recording and slides.

The buyer journey has shifted dramatically with the rise of AI. Traditional go-to-market strategies are no longer enough to drive growth, and companies that fail to adapt risk declining pipeline, rising CAC and lower valuations.

In this free 60-minute webinar, Shiv Narayanan, Founder & CEO of How To SaaS, will share a practical framework for building marketing engines that create real value in an AI-first world. You’ll walk away with actionable strategies to protect and grow revenue, boost efficiency and position your business for long-term success.

You’ll learn:

How AI is reshaping the buyer journey, and how this is affecting pipeline and revenue
The impact of being invisible to AI platforms, and how to address this
Practical steps to accelerate efficient growth with AI
The biggest marketing value creation opportunities in 2025 and beyond

C-level marketing expertise to drive top-line revenue growth & enterprise value

Marketing is often an untapped growth lever within SaaS companies. We help you leverage the full potential of marketing and shift it from a cost center into a revenue-accountable function that drives predictable pipeline.

Some of our clients

Trusted by leading SaaS companies and Private Equity investors.

“Once you get a sense for the way How To SaaS helps transform ineffective marketing organizations into effective ones, as a CEO, it makes sense to go back to the people and to teams you can trust to deliver.”

Mike Lipps
CEO at Intelerad

Who we work with

We work with SaaS businesses across a variety of industries, sizes, and funding styles including PE-backed, VC-funded, and bootstrapped. Typically we’re brought in by one of the below stakeholders.