AI Marketing Blueprint
7 New Rules for Driving Pipeline and Revenue
Buy Your Copy - $27.99
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"Shiv does an outstanding job simplifying and demystifying the changes every business is facing today. His seven-step blueprint is an actionable guide for marketers who want to win in the new world of the AI-driven buyer’s journey."
“A must-read for the modern marketer or PE operating partner. As attention shifts toward AI-driven discovery, earning external share of voice is essential. Shiv masterfully lays out how to do exactly that.”
AI Marketing Blueprint gives you an evergreen framework to transform your companies and drive pipeline
What you'll learn in AI Marketing Blueprint
- How to survive the Great Marketing Disruption and stop the decline of your traditional inbound channels.
- How to navigate the invisible buyer journey where customers educate themselves without ever visiting your website.
- How to master the long-tail of self-education to drive a surge in your most valuable Branded and Direct traffic.
- How to transform AI platforms from a threat into your best sales rep by enabling prequalification for your ideal customer.
- How to achieve iconic positioning and become a citation-worthy media company that AI platforms trust and reference.
- How to build original content and leverage your product to solve multivariate problems that defeat your competition.
- How to align your paid media and sales teams by amplifying reach and deploying a new sales playbook.
- How to apply the AI Marketing transformation framework to accelerate your business growth and put up record-breaking numbers.
“Shiv has a wealth of knowledge in helping companies focus their revenue efforts across content, channels, and tech. AI Marketing Blueprint is an essential guide for every marketer.”
“This book replaces vague ‘AI marketing’ advice with concrete, measurable approaches to keep up with changing buyer behavior and channel shifts while driving pipeline and revenue.”
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About Shiv Narayanan
Shiv Narayanan is the Founder and CEO of How To SaaS, a management consulting firm that works with leading private equity investors, founders, CEOs, and revenue leaders. As an advisor, consultant, and fractional CMO, Shiv has helped B2B companies create hundreds of millions of dollars in enterprise value with marketing and demand generation.
Shiv is also the bestselling author of Post-Acquisition Marketing and Exit Ready Marketing, and the host of the Private Equity Value Creation Podcast. Previously, Shiv was the CMO of Wild Apricot, which was acquired by Rubicon Technology Partners in 2017 and flipped to Pamlico Capital in 2018.
Buy Your Copy of AI Marketing Blueprint - $27.99
Enter your details to order your paperback copy.