Go-To-Market sessions that speak the language of enterprise value
Give your audience critical education with a digital or in-person presentationĀ by Shiv Narayanan.
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ABOUT THE SPEAKER
Shiv Narayanan
Shiv is the Founder and CEO of How To SaaS. As an advisor, consultant, and fractional CMO, Shiv has helped Private Equity investors and CEOs generate hundreds of millions of dollars in enterprise value with marketing and demand gen.Ā
Shiv is also the two-time bestselling author of the books Post-Acquisition Marketing,Ā Exit-Ready Marketing and AI Marketing Blueprint, and the host of the Private Equity Value Creation Podcast.
Prior to How To SaaS, Shiv was the CMO of Wild Apricot, which was acquired by Personify and Rubicon Technology Partners in October 2017 and eventually flipped to Pamlico Capital in August 2018.
200+
Companies advised
3
Bestselling marketing books
130+
Podcast episodes with investors & operators
SEE SHIV IN ACTION
What your audience will experience
HTS Webinar
7-Step AI Marketing Blueprint
Silicon Yall
Create Enterprise Value With Marketing
The Private Equity Podcast
Why Most PE-Backed Companies Are Invisible to AI Search
SaaS Academy Boardroom
SaaS Marketing That Scales
BEST-FIT AUDIENCES
Who gets the most from Shiv's sessions
Private Equity
Operating partners,Ā investors and value creation teams looking for proven marketing levers to accelerate growth across portfolio companies and reduce risk at exit.
CEOs & Founders
Leaders of PE-backed or growth-stage businesses who need to align their go-to-market with board expectations and build a marketing engine that drives predictable pipeline.
Marketing Leaders
CMOs, VPs, and Directors whoĀ need toĀ adapt their GTM approach in an AI-first world and tie marketing investment to enterprise value metrics.
SAMPLE TALK TOPICS
Sessions built for maximum impact
The 7-Step AI Marketing Blueprint
The old go-to-market playbook is breaking down. Inbound is getting more expensive and less effective as buyers shift to AI-first research. This session gives revenue leaders a practical framework for staying visible and competitive in an AI-driven world.
Audiences leave with 7 actionable rules for building pipeline resilience in an AI-first market.
The First 100 Days: Marketing as a Value Creation Engine
When PE acquires a SaaS business, the first 100 days set the trajectory. This session shows investors and operators how to use data-driven marketing to accelerate revenue, meet board expectations, and build pipeline faster than most expect.
Audiences leave with a 100-day marketing framework used across 200+ companies.
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