Episode 131: Matt Amico of Turn/River Capital on
Growth Engineering and the FVCP Framework
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On this episode
Matt Amico, Partner and Co-head of the Investment Team at Turn/River Capital, walks through the growth engineering playbook his firm uses to drive returns across its software portfolio. Learn why software investing has moved past financial engineering and cost engineering—and what it takes to apply a more systematic approach to revenue today.
Hear how the FVCP framework—funnels, volume, conversion and pricing—breaks revenue into discrete funnels, identifies opportunities to scale lead volume, surfaces the micro-conversion gaps worth shrinking and exposes the pricing structures that quietly leak growth. Plus, learn how to sequence investment from the easiest dollar to the hardest—from renewals and expansion to inbound, channel and outbound—and how activity-based KPIs link precursor work to the pipeline targets a team needs to hit.
The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.
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