Episode 131: Matt Amico of Turn/River Capital on
Growth Engineering and the FVCP Framework

On this episode

Matt Amico, Partner and Co-head of the Investment Team at Turn/River Capital, walks through the growth engineering playbook his firm uses to drive returns across its software portfolio. Learn why software investing has moved past financial engineering and cost engineering—and what it takes to apply a more systematic approach to revenue today.

Hear how the FVCP framework—funnels, volume, conversion and pricing—breaks revenue into discrete funnels, identifies opportunities to scale lead volume, surfaces the micro-conversion gaps worth shrinking and exposes the pricing structures that quietly leak growth. Plus, learn how to sequence investment from the easiest dollar to the hardest—from renewals and expansion to inbound, channel and outbound—and how activity-based KPIs link precursor work to the pipeline targets a team needs to hit.

Get answers to these questions:

1. How have the drivers of software PE returns changed?
2. What is growth engineering in software investing?
3. Why do micro conversion metrics matter more than close rates?
4. How does pricing and packaging change a software company’s growth rate?
5. Why doesn’t hiring more salespeople guarantee more new sales?
6. Which revenue dollars should a mature software company chase first?
7. How often should portfolio companies refresh their budgets?
8. What does a weekly post-close operating cadence look like?
9. How do you get founders comfortable with a hands-on investor?
10. Should a new owner replace the existing management team?
    
    

Can AI shrink a marketing team without hurting pipeline?

“Especially in the last six to 12 months, we’ve been getting pinged by companies or PE firms saying, hey, we want to deploy AI or agentic approaches into our marketing stack and can we lower the size of our team ... At the same time, you have to have program spend to get in front of the right prospects and actually generate volume at the level that you need to hit those projections.”
Shiv Narayanan, CEO and founder of How To SaaS

The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.